LILIENSTRASSE 16 // OPEN TODAY UNTIL 20:00
SPEC.001–009 // MUNICH LAB
BRAND SYSTEM // VOL. 02 . ISSUE 01
it ’s not -/-the logo is the answer asandwich.
RULE / THE NAME IS A JOKE ABOUT THE NAME. ORIGIN: BORING CO. // 2018
POSITION & PREMISE

(it's a kathi roll from mumbai, sold in münchen, in deli paper.)

THE LOGO IS THE ANSWER

Wir verkaufen das, was zwischen zwei Scheiben gehört — nichts. Stattdessen: Hausgebackenes Shokupan, 110g Strohschwein, 12h Marinaden, 1:45 Min Toastzyklus. Honesty over Hype.

The Recursion spec.001 / manifesto()
Q. WHAT IS IT?
A sandwich.
Q. IS IT NOT A SANDWICH?
No. It is a sandwich.
Q. WHY IS IT CALLED NOT A SANDWICH?
Because it is a sandwich.
Q. ARE YOU SURE?
Yes. It is a sandwich.
Menu & Spezifikationen spec.005 / menu() // all prices incl. 7% / 19% MwSt
Brand Visuals & Community Gallery spec.007 / gallery() // proof of craft
Shokupan Formula & Bäckerei spec.006 / recipe() // the only constant
Parameter Spezifikation Toleranz / Notiz
Mehl-Blend Dorfner Mühle Manitobamehl Farina di Grano Tenero Tipo 0 Protein min. 13.5% (spec.006)
Hydratation 72.0 % (High Hydration) Inkl. Yudane Brühteig
Yudane Ratio 20% Mehl / 100°C Wasser (1:1) 12h Reifezeit bei 4°C
Toastzyklus 1 Minute 45 Sekunden ESPHome / M5Dial Rotary Control
Slice Thickness 15.0 mm (Sando) Rule: If not 15mm, we do not open
Product Preview
PREVIEW // VISUAL SPEC